Smyk is one of the most recognized brands in Poland, with an 82% brand awareness, exceptional brand trust and clear market leadership in the children’s market. SMYK stores and the smyk.com website offer the widest range of products for children up to age 14, through an omni-channel offer. At SMYK, customers find a comprehensive offer of apparel, toys, school accessories, books, multimedia, baby accessories. SMYK stands out for its broad range of own-label products available exclusively at SMYK and franchising partners’ stores: COOL CLUB (apparel) and SMIKI (toys and children’s accessories). Smyk’s own-brands are complemented by leading third party brands such as Lego, Hasbro and Mattel.
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