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  • About the company

    SMYK is a famous brand of products for children, with recognition reaching 93% (source: TNS survey 12.2019*). The SMYK retail network includes over 200 stores in Poland, the smyk.com online store, 29 own stores in Romania and Ukraine, and 10 franchise stores in the Middle East. The company has its own brand products, such as Cool Club and Smiki in 178 stationary stores of our trading partners throughout  14 countries in Europe and Asia.

    SMYK stores offer a wide selection of clothing and footwear, toys, baby accessories and other products for children aged 0-14. The SMYK chain’s advantage is the availability of a multitude of products of various categories for children aged 0-14 “under one roof”. The SMYK Group sells its brand products – mainly “COOL CLUB” and “SMIKI”, available only in the SMYK chain or franchise partners’ stores. COOL CLUB is a brand offering unique clothing, footwear and accessories for children, created by a team of designers from the SMYK Group. SMIKI is the brand under which toys and accessories for babies of the SMYK Group are located. SMYK stores also have a wide range of products from renowned, world-famous brands and manufacturers of toys and accessories for children (Lego, Mattel, Hasbro, etc.).

    Own brand products and third party brands are sold in Poland through  e-commerce and a mobile application which, together  with a chain of stores, is an integrated “omnichannel” offer.  SMYK provides also “click & collect” service offering convenient, free delivery to SMYK Group stores. The sales channel also includes the franchise network (stores of our franchise partners), consisting of 170 stores in 16 countries (dated 30/06/2018).

    * based on a survey conducted among 1,527 people in Poland, in cities with over 75,000 residents who purchased at least one item from the children’s category in the last three months, excluding Allegro.

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Our shops are available in 3 countries
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