SMYK is a famous brand of products for children, with recognition reaching 93% (source: Kantar survey 04.2022). The SMYK retail network includes over 220 stores in Poland, the smyk.com online store, and over 40 own stores in Romania and Ukraine. The company has its own brand products, such as Cool Club and Smiki in over 200 stationary stores and over 10 e-stores of our trading partners throughout 23 countries in Europe and Asia.
SMYK stores offer a wide selection of clothing and footwear, toys, baby accessories and other products for children aged 0-14. The SMYK chain’s advantage is the availability of a multitude of products of various categories for children aged 0-14 “under one roof”. The SMYK Group sells its brand products – mainly “COOL CLUB” and “SMIKI”, available only in the SMYK chain or franchise partners’ stores. COOL CLUB is a brand offering unique clothing, footwear and accessories for children, created by a team of designers from the SMYK Group. SMIKI is the brand under which toys and accessories for babies of the SMYK Group are located. SMYK stores also have a wide range of products from renowned, world-famous brands and manufacturers of toys and accessories for children (Lego, Mattel, Hasbro, etc.).
Own brand products and third party brands are sold in Poland through e-commerce and a mobile application which, together with a chain of stores, is an integrated “omnichannel” offer. SMYK provides also “click & collect” service offering convenient, free delivery to SMYK Group stores.
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